Demand Generation

DEMAND GENERATION

Entertainment Education


Radio Programmes


NURHI 2 produced radio magazine programmes in all three States, with popular radio personalities as hosts, and including serial dramas. The project designed radio programmes (Season 1 & Season 2) to influence ideational factors strongly associated with contraceptive use in each State. Storylines and characters in each of the three serial dramas deliberately tackled barriers to contraceptive use.  

Hosts answered listeners’ questions about modern contraception and life planning for adolescents and youth and directed listeners to a mobile interactive voice response (IVR) service for family planning information and locations of family planning services in their local government areas. NURHI 2 also developed a How-to Guide to Adapting a Radio Magazine Programme in a New Geography. 

Go Men Go Program

NURHI 2 trained the National Youth Service Corps (NYSC) Community Development Service Editorial Board in Kaduna and Oyo States to integrate family planning/childbirth spacing messages into existing weekly radio programmes. This led to a 10-minute live call-in segment hosted by male corps members called Go Men Go. The segment discusses various family planning topics and directs audience members to health facilities for family planning services and information. In Kaduna State, Go Men Go broadcast free of charge on five stations. In Lagos State, NYSC broadcast a similar programme titled Eko Corper’s Diary.


NURHI 2 supported NYSC to develop a Go Men Go document highlighting the integration of family planning information into existing radio programmes in order to scale similar programmes in other geographies.


Media Engagement Strategy for Health Promotion in Nigeria

To ensure sustained, intentional and institutional media engagement within the health sector, NURHI 2 supported the Federal Ministry of Health to develop a Media Engagement Strategy for Health Promotion. This strategy outlines the steps necessary to consistently engage the media to promote health in Nigeria in line with the National Strategic Plan for Health Promotion (2020-2024). The strategy applies to an array of public health issues such as routine immunization, polio eradication, and family planning.


KADUNA DRAMA


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LAGOS DRAMA


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OYO DRAMA


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NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria). According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.

NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria).According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.