Demand Generation

DEMAND GENERATION

Mass Media Campaign

NURHI 2 produced and broadcast short-format radio and television materials under the Get it Together for a Brighter Future brand in all three States. Featuring characters from the radio serial dramas in each state, radio and TV spots and a short TV mini-drama series debunked common negative rumours about the modern methods, demonstrated couples openly discussing family planning, and showed how contraception can help improve intimacy. These Radio and Television Spots also featured the Get it Together family planning song by popular musicians Tiwa Savage and Paul ‘Psquare’ Okoye produced during NURHI 1.

FP GIT Song Spots Radio


    Ali Nuhu Kaduna Spot
    GIT Yoruba Radio Ogun

    GIT Yoruba Radio Federal
    GIT Yoruba Radio Oyo

    GIT Yoruba Radio Lagos

Transmedia Spots Round 1

Kaduna


    Go new
    New Dream
    The Scare

Lagos


    Go new
    New Dream
    The Scare

Oyo


    Go new
    New Dream
    The Scare

Transmedia Spots Round 2

Lagos – English


    3-2-1 IVR
    DO IT RIGHT
    DONT GO THERE
    GIVE ME MORE
    MY HUSBAND MY SUPPORT
    NOT AGAIN
    THE TALK

Lagos – Yoruba


    3-2-1 IVR
    DO IT RIGHT
    DONT GO THERE
    GIVE ME MORE
    MY HUSBAND MY SUPPORT
    NOT AGAIN
    THE TALK

Oyo


    3-2-1 IVR
    DO IT RIGHT
    DONT GO THERE
    GIVE ME MORE
    MY HUSBAND MY SUPPORT
    NOT AGAIN
    THE TALK

TV Spot

Lagos – English


    3-2-1 IVR
    DO IT RIGHT
    DONT GO THERE
    GIVE ME MORE
    MY HUSBAND MY SUPPORT
    NOT AGAIN
    THE TALK

Lagos – Yoruba


    3-2-1 IVR
    DO IT RIGHT
    DONT GO THERE
    GIVE ME MORE
    MY HUSBAND MY SUPPORT
    NOT AGAIN
    THE TALK

Oyo


    3-2-1 IVR
    DO IT RIGHT
    DONT GO THERE
    GIVE ME MORE
    MY HUSBAND MY SUPPORT
    NOT AGAIN
    THE TALK

NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria). According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.

NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria).According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.