NURHI Phase 1 (2009 – 2015)
Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria). According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.
NURHI 2 shared information about the project and family planning in Nigeria through a variety of platforms, including FaceBook, YouTube, WhatsApp, an e-toolkit, learning and sharing events, videos, print materials, and this website.
The popular Get it Together FaceBook page provided information about family planning and NURHI project activities and approaches. At the end of August, 2020, it had 16,939 followers, had reached almost two million people, and had spawned approximately 230,000 engagements (likes, comments, shares, and other interactions). Videos posted directly to the Facebook platform were viewed 129,203 times.
NURHI posted a total of 179 videos and the Get It Together song was the most viewed content, with 11,774,914 impressions, 1,596,400 video views and 15,005 subscribers at the end of August, 2020.
NURHI 2 established a capacity building WhatsApp group for life planning ambassadors, youth led/focused organizations, State Adolescents and Youth Health Desk Officers, and NURHI project staff to learn and share experiences working to improve young people’s reproductive health and development. As of October, 2020, the platform had 172 members who had participated in sessions on reflective writing, storytelling, advocacy, family planning, social media, and leadership.
Journalists and Senior Media Personnel for FP: these two groups of 16 and 15 participants linked family planning experts with media personnel for news stories, talk shows or interviews. For example, through this group, Radio Nigeria produced a discussion on ‘Family Planning: Methods, Myths and Misconceptions’ during a popular radio programme. Radio Nigeria is the largest station in Africa, with 32 FM stations and operations in all zones of Nigeria.
NURHI Super Providers: groups of healthcare providers who share experiences and challenges providing family planning services.
NURHI Health Educators/Social Mobilization Consultant: this platform is comprised of 26 social mobilizers, who keep one another and NURHI staff informed about their activities, share information about family planning, and refer clients for services.
NURHI 2 contributed content about family planning to the Johns Hopkins Center for Communication Programs (CCP) website. This included quotes and stories about family planning from community members, health providers, and advocates. NURHI 2 also prepared publications about some of its activities such as the 72-hour clinic makeovers which were posted on the CCP website.
NURHI 2 produced short videos documenting NURHI’s successes working with the three States to help improve family planning programming. NURHI also produced a documentary video about the family planning situation in Nigeria and how the situation has progressed over the years, as well as a video of the voices of family planning champions and satisfied users.
NURHI 2 recorded testimonies from family planning providers and advocates to inspire people to see the need for family planning. The project produced these words on marble as short videos and used them during advocacy activities.
During the 5th Nigerian National Family Planning Conference in December, 2018, NURHI 2 distributed information about family planning and the Project, and organized a panel discussion attended by more than 360 people. Panelists discussed the NURHI approach to social and behaviour change communication and advocacy, the use of evidence to trigger action, and how The Challenge Initiative and the Post Partum Family Planning project were applying these approaches to other geographies and the private sector.
FP CHAMPION VOICES