NURHI Phase 1 (2009 – 2015)
Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria). According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.
NURHI Phase 1 (2009 – 2015)
Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria).According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.
Demand Generation
NURHI 2 produced and broadcast short-format radio and television materials under the Get it Together for a Brighter Future brand in all three States. Featuring characters from the radio serial dramas in each state, radio and TV spots and a short TV mini-drama series debunked common negative rumours about the modern methods, demonstrated couples openly discussing family planning, and showed how contraception can help improve intimacy. These Radio and Television Spots also featured the Get it Together family planning song by popular musicians Tiwa Savage and Paul ‘Psquare’ Okoye produced during NURHI 1.
FP GIT Song Spots Radio
Transmedia Spots Round 1
Kaduna
Lagos
Oyo
Transmedia Spots Round 2
Lagos – English
Lagos – Yoruba
Oyo
TV Spot
Kaduna
Lagos
Oyo
Mini Drama