NURHI Phase 1 (2009 – 2015)
Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria). According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.
Working with the media on family planning advocacy was a key strategy to achieve NURHI’s advocacy goals. During the first phase of NURHI, the electronic and print media coverage of family planning, as well as the advocacy and public dialogue on family planning in the six NURHI implementation cities, increased community voices in support of it. These efforts also contributed to increased funding of family planning by state and local governments and reduced sensitivities to and improved acceptance of family planning. NURHI 2 focused on expanding and sustaining partnerships with media houses and networks, such as the Development Communications Network, to promote media saturation and positive coverage of family planning issues.
NURHI 2 trained journalists on strategic advocacy skills, such as how to tell relevant and interesting stories about family planning, how to raise government awareness of and promote accountability for family planning, and how to dispel myths and misconceptions concerning contraceptive methods. Alliances with media owners and houses ensured coverage of compelling stories about family planning and triggered family planning dialogue, such as discussions about family planning by politicians and leaders.
Click here to read the NURHI 2/DEVCOMS Training Manual for Media Practitioners