Demand Generation

DEMAND GENERATION

Digital Media

NURHI 2 used digital media to reinforce messages and information provided through mass media and social mobilisation, and to connect clients with family planning services.  Digital media included social media platforms, websites, and mobile phone applications.  In Nigeria, social media platforms are gradually becoming the go-to sources for information. According to a report by Statista, a global business data collection and analytical site, Nigeria had between 15 and 20 million active users of the internet in 2019. Over 70% of these Nigerians accessed information online via their mobile phones.


The NURHI 2 social media strategy deployed a suite of social media (Facebook, Twitter, Instagram and LinkedIn), mobile phone applications, and internet communication to provide accurate life and family planning information, to promote community-based activities like outreach services and social mobilisation events, and to refer men and women—including young people—to family planning options and services. NURHI 2 also collected data to monitor content effectiveness and improve reach.


NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria). According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.

NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in six cities (Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria).According to the 2013 Nigeria Demographic and Health Survey, it contributed to significant increases in contraceptive prevalence in these cities.